أرشيف شهر Social Networking

Uptime Not Important Once Popular?

Twitter LogoMichael Arrington put up an interesting post on TechCrunch recently regarding Twitter’s continued growth in popularity, stating “I realized that in the last two months a subtle shift occurred: I now need Twitter more than Twitter needs me.”

For me Twitter became indispensable in March 2008, when my usage skyrocketed (I started using a desktop client to read and write messages) – see image above. It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It’s a huge marketing tool, and information tool. But it is also a social habit that’s hard to kick.

While I hate to agree with him, it really made me wonder if we become so dependent on services that no others will do. Twitter, like most online applications has many copycat competitors. Jaiku and Pownce quickly come to mind, and while I knew that neither seemed to have the power to attract a wide audience that Twitter has, I had hoped that Pownce would compete well against Twitter due to its advanced features.

I was wrong in thinking this would be the case, as even Pownce and Jaiku supporters jump on board the Twitter bandwagon, some telling themselves that Twitter is just their status update, and Pownce is their communication tool, isn’t that right Kevin Rose?

When I saw Kevin Rowse, one of the people responsible for Pownce, using Twitter more and more, I realized how powerful the brand had become. I think we can safely say that like Coke, Kleenex and others, Twitter has become synonymous with being “the” short update service.

I still think though, that some missteps could ruin Twitter, and I hope that Twitter, and other online services dependent on users adoption keep that in mind as they continue to move their businesses forward. Just remember, even search engine popularity has changed over the decades, so continue to be forward thinking, serve your user base, and take care of your users, or no matter how popular you think you are, they will leave you.

If you want to follow me on Twitter, check out www.twitter.com/davidcubed

3 تعليقاً

Dropping Alexa and Technorati Ranks

Despite my ever increasing traffic, my Alexa and Technorati ranks seem to be taking a nosedive. The only real change I have made to this site that can account for that is the decrease in my social media promotion. I find it strange that not promoting my stuff all over the Internet has created such an issue. I didn’t think most social media users also were Alexa users, and I didn’t attribute my inbound links to the posts I promote on social media.

This, to me, reinforces the fact that social media is a key component to a blogs success or failure as I was also getting many more advertisement requests on this site when my rankings were getting better and better, as advertisers no doubt assumed that they would continue to rise and as such they were getting an amazing deal.

I still believe there is great value in this site, its content, its archives, and its audience, but I have to admit that I am going to be gearing up for another social media push in hopes to getting this blog back on track with both Alexa and Technorati so that my rank on 45n5.com/top100 remains fairly high.

أترك تعليقا

Deleted My Facebook Account

One of the social sites that was taking up a decent bit of my time and mindshare was Facebook, and the worst thing of all: I wasn’t getting anything out of it. Facebook is great for almost creating a high school reunion of sorts. I got re-introduced to people I knew in my childhood on various military bases in Canada, but once you get past all of that, Facebook is nothing more than a time sinkhole.

Was it smart or dumb of me to delete my Facebook account? I am not sure yet, but I know that it will allow me to reclaim the time I was spending on that site to use productively on other sites.

One thing of note about my Facebook account is that it was almost one half business related contacts, or contacts I have made through blogging. While I hate the idea of not being able to connect with them any longer, they were really just a placeholder on my friends list as I communicate with them through my blogs, e-mail and instant messaging software.

Have you thought about deleting your Facebook account? Do you get anything from your time on Facebook? Let me know, I am always interested, as my wife is still using it as her e-mail replacement.

2 تعليقاً

Facebook Has Become Spambook

Over on CrowdSpark there is a great post up that asks the question, has Facebook become Spambook? I think the answer is a resounding yes.

I think this paragraph from the article sums it all up nicely:

Facebook now resembles the preverbal high school party to which one invites a few friends and ends up hosting the entire school and then being left with the cleanup the following morning. Gone is the neo modern facade and the clean interface, hijacked instead by a throng of applications which are nothing but glorified billboards waging a battle for eyeballs. Walls now resemble teenage bedrooms plastered with posters and littered with the remnants of countless fast food excursions. Not to mention the painstaking process of weeding through invitations to add all manner of useless applications.

I have continually found myself more and more frustrated with the continuing de-evolution of the Facebook profiles. I actually banned my wife from Facebook a few times, as she got a little obsessed with the site. She even went as far as deactivating her profile, though she only lasted a week before re-activating it. I almost get carpel tunnel just from scrolling down to the wall on her profile, as I pass the fun wall and super wall applications she has added.

It has gone beyond ridiculous. The whole data portability thing only matters to me if someone comes up with a better, more professional, grown up Facebook. That way I can leave that stupid site behind. As a quick side note, and thumbs up to Facebook, it was, at first, nice to interact with my High School friends once again.

Check out CrowdSpark for more high quality, well written articles.

تعليق واحد

Reddit Users Love AltSciFi

AtlSciFiI have to admit, the thought of launching another blog wasn’t something I was overly excited about, but I love talking about science fiction, and so AltSciFi was born. I have been writing many opinion pieces on it, and will continue to do so while adding in news reports, short stories and other science fiction related content.

The site, just recently started, and is already doing amazing. That is in part thanks to my marketing efforts, and in a big way thanks to all the great people on Reddit that gave an article submitted on there a thumbs up.

Currently, the site has received more traffic from Reddit than any other traffic source leading up to this day.

Who would have guessed that there were some science fiction geeks on Reddit? I couldn’t be happier, and for me it really continues to prove that different social promotion sites have very different audiences, and as such will promote or bury stories based on those likes and dislikes.

Anyone know of any science fiction related digg-like sites? And don’t forget to check out AltSciFi and let me know what you think.

أترك تعليقا

How I Outpaced 20 of My Competitors

Climbing past your competitorsI haven’t yet received a PageRank from Google, I am in a highly saturated niche, and this site is only coming up on its fourth month of being active, yet despite having so many things going against it, the growth of this site has outpaced over twenty of its competitors.

Where am I getting this comparison? Well, earlier this month, I was at the 121st position on the 45n5.com Top 100 Make Money Online Blogs list, and I made it my goal to get into the Top 100. A goal that some friends of mine said was pretty much impossible. Heck, some were surprised that once the list was expanded to over two hundred, that I was still sitting so high, but I was already working hard to build this site, and make it the best it could be.

As of today, I am sitting at a ranking of 101, and while that is still one spot away from my goal, it is still a jump of twenty positions over other blogs working hard to improve their ranks in the same niche.

Competition Doesn’t Matter

One of the biggest complains I hear from bloggers is that the niche they selected is too crowded, or that it has all been done before, and if you are going to go around believing that, then you are setting yourself up for failure.

You can’t concern yourself with your competition. They are great to help you set goals, and think up content ideas, but otherwise, you can’t let them make you feel inferior. If you have something to say, even if it has been said before, it is still worth getting your opinion out there.

Do Something New

With this blog, I added a weekly podcast, showcasing other people’s content and ideas, as well as adding my own thoughts and opinions to the subjects at hand. This lead me to stand out in this niche, and it is not like podcasting is a new idea.

Mark at 45n5.com came out with a Top 100 list, another idea that has been around for ages, but he made it his own by focusing it on a single niche, and promoting it well.

If you are going to really stand out from the crowd, you need to do something different. It doesn’t have to be innovative or new, but it has to set you apart from others in your niche, and help spread your message, and build your popularity.

Promote Your Content

If no one knows about your blog, then no one will read it. Seems to be a simple path of logic for me, but so many people don’t promote their content, and those that do, don’t always give it enough time or effort.

On some of my best articles, I will spend upwards of an hour promoting it. I contact my friends via e-mail that are willing to help me out from time to time. I have found e-mail newsgroups that help each other out with a link or an approving thumbs up if they like the article. I ask friends to submit the link to social bookmarking sites.

I come up with custom, personalized e-mails for a variety of site owners that are in the same niche as me, and ask them to look over the article and send me any for of feedback they have time for.

Sure this might seem laborious and tedious, but done well on your best posts, you can gain a huge influx of links, traffic, and new ideas. A few links, placed on really popular sites, can double all the stats on a new site, over night.

Make Friends

One of the biggest avenues for promotion, and one of the best tips I can give you is to make friends. Network with people both inside and outside your niche. Surrounding yourself with people that understand you can lead to great feedback, the occasional link, and help with every bit of your site, from the design, to the content.

Also, as a side note, friends can open avenues of promotion through their blogs, but allowing you to guest post, and I have said how amazing guest posts can be for your blogs, numerous times. It has been one of my largest sources of traffic this month.

Conclusion

So there you have it, with a little hard work, a positive attitude, and a lot of promotion, you can push your site up the rankings as well. Don’t let a little hard work scare you away. Pick a niche you are passionate about and enjoy your blogging time.

5 تعليقاً

John Chow Wannabe Support Group on Facebook

I just wanted to let everyone know that I have made a Facebook Group for all of those out there that are envious of John Chow or have been inspired to try to follow his example.

From my note on Facebook:

This is a group created for all those that want to or already have started a blog about blogging to make money online ala John Chow. We can come together, support each other, and shake our fists in frustration at how much John Chow is making

Join the group if you are interested, and hopefully, working together, we can start to bolster our blogging income.

2 تعليقاً

Word of Mouth

Getting an idea, product or blog noticed can be quite difficult, and things like Digg, Del.icio.us, and others might help you get some attention, but one of the sources I have found to be the best way to launch something is good old fashioned word of mouth.

I keep a pretty extensive friends list on my various e-mail accounts, and instant messaging clients. I also try to keep a few lists of people that I think will like what I am working on, or cover a similar niche.

How you can say things, and the methods you can use to contact various people depend on how developed your relationship is, but from my experience, people respond better to personal messages, than mass e-mailing or putting together a professional sounding press release. Don’t get me wrong, a press release works great if you have little to no relationship with someone you want to inform, but don’t expect a response from those people, no matter how great your release is in your mind.

Conversation

The first people I talk to are family and friends. These are people I see here and there who might know someone that would be interested in the product, service or blog I am working on. I try not to make it the focus of a conversation, but I do bring it up for as long as possible near the end of the conversation. People seem to remember the last few things talked about much better than the first things talked about. I guess we all have pretty spotty memories.

Instant Messaging

For my second round, I like to tell people via an instant message client. I don’t pressure them into going right that second to check out what I am releasing, but instead I only explain the concept and ask them for feedback. People love to give their opinion on things, even if it is something they know nothing about, and they will be more likely to really look at what you have put out if you ask for their feedback.

E-mail

After I have done that with as many people as possible, I move onto e-mailing various people. I write about three different e-mails, each with their own level of formality and tone. I want to make sure I am sending e-mails that have a business tone to people I don’t know well, and e-mails that are friendlier to my friends. I then try to personalize each e-mail with a sentence or two. This takes a fair bit of time, but much less than writing a custom e-mail for every person, but will most likely garner a much better response than mass e-mailing them all.

Blog

The fourth and final step is writing about it on my blog. This is really the least personal step of the whole process as I am just broadcasting. Any feedback I get, I try to respond to, and create a dialog, anything to spread the word of what I am doing farther and faster. This step usually brings back the least feedback, but sometimes the most traffic to whatever I am doing. This step also requires that your blog be a platform for your projects. If you skip this step, try to make sure someone else blogs about what you are doing. A broadcast like this can really help spread your idea, product or blog.

أترك تعليقا

Social Sites for Promoting Your Content

Getting your content out into the world can be very difficult, but as the web community grows, everyone is looking for new ways to find the best content on the Internet. To deal with this need, many social sites have been developed that allow users to vote, bookmark, or randomly find the most interesting things posted online.

This article is going to highlight a few of those service based sites, as well as talk about the type of traffic you can expect.

Digg

Digg is still considered the premiere place right now to gain attention for your site. Getting on the front page of Digg will bring so much traffic, that many sites find themselves unable to keep up with the requests, thus succumbing to the Digg effect. If you are lucky, you can get a fair number of new RSS subscribers from Digg related visitors.

That leads me to the biggest issue that I have with Digg is that the traffic doesn’t convert well. Getting on the front page of Digg a few times will use up huge amounts of bandwidth, create a big influx of one time readers, and do very little else. Don’t expect your Google AdSense to be filling up with cash from Digg related visitors.

You can promote news/articles, podcasts, and videos on Digg, but the biggest traffic effect comes from being on the front page of the News section.

Reddit

Reddit is a much simpler looking site when compared to Digg. It has more or less the same basic premise though: voting up moves the story closer and closer to the front page. And just like on Digg, getting on the front page is where you can get most of your traffic.

Where Digg is very technology focused, Reddit seems to do well with more traditional news, including politics, world affairs and “funny news”.

The traffic here, just like Digg, are web savvy users, who know how to avoid advertisements, but they don’t come in the same numbers as with Digg. Also, from what I have seen, Reddit users seem to have a longer attention span, and are more likely to check out other articles on a site once they arrive.

Del.icio.us

Even with its strange domain name, Del.icio.us is the most popular social bookmarking website. There are no votes here, only a system that counts how many people have added the same link. If enough people add your link to their Del.icio.us account, you will find it on the front page.

The Del.icio.us community is very diverse, but technology stories seem to make up its Hotlist more often than not.

The visitors from Del.icio.us are a lot like the ones from Reddit. They are more willing to stick around, though they are still very web savvy and most likely won’t click on any advertising you have.

Netscape

One of the newest “big” players to the social scene is Netscape, and from what I have seen, it is probably one of the most filtered and managed services, with Scouts and Anchors on shift to filter out garbage from the site.

The front page is littered with political stories and news. I have seen topics such as movies, music and science also hit the front page regularly. The users here range from the inexperienced to the very web savvy.

The traffic received from reaching the front page is much smaller than most of its competitors, but I believe that it is of a slightly higher quality, mostly due to the lack of knowledge that some of its users have. This means traffic from Netscape is more likely to click on advertisements than Digg or even Reddit, but just like Digg, they probably won’t stick around to see what you write next.

StumbleUpon

A very different system than all the rest, StumbleUpon is primarily for randomly bringing you to sites and stories you will like. You add StumbleUpon to your browser, and when you click on it, you stumble to the random site that the service chooses.

The service is growing at a viral rate, especially lately as reports have started appearing on sites about the massive amount of quality traffic that StumbleUpon is bringing to their sites.

I haven’t experienced this first hand as of yet, but it seems to be one of the communities worth joining. A word of warning though, one of my friends has spent hours aimlessly stumbling from site to site, saying that the service can be addictive, and a great way to procrastinate.

All The Rest

There are many other social news and bookmark sharing sites, some with a broad focus like most of the sites I have listed above, and some with specific niche focuses, each with their own advantages and disadvantages. My biggest tip would be to cast a wide net, and involve yourself with as many of these communities as you have time for. Over time you will learn which ones work best for you, and focus on those.

The best thing you can do for your site is networking, so give it the time and energy it deserves.

أترك تعليقا